New York Times

Imagine kashrut — Jewish dietary law — as a kid in an elementary school. It would probably take on the role of hall monitor, enforcing restrictive rules that may or may not be important to the authorities: Sayonara, shrimp! Ciao, cheeseburgers! And for the love of G-d, stay away from pork!

Perhaps that is why kosher restaurants are not exactly homecoming queens at the culinary prom: they’re more about substance — and strict adherence to religious laws — than style.

Not so at Prime KO, a new Japanese steakhouse and sushi joint where kosher aspires to cool. At Tuesday’s opening night celebration, the dual-level restaurant, at West 85th Street and Broadway was a sea of crisp suits and towering stilettos, a rainbow of yarmulkes and a gathering for the most popular kids on the block.

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Posted by: Prime Hospitality Staff on May 5, 2010 @ 12:47 am
Filed under: Press